Updated: Jun 15
"Design is Storytelling" by Ellen Lupton is one of my favorite books that I have read in recent years. It influenced my approach to presenting new ideas. It also aided and expanded my design thinking while working through our newer apparel. It's a quick concise read. I've read it multiple times to grasp certain concepts, particularly how colors affect users and why we are naturally drawn to certain combinations. Colors trigger emotions and carry different meanings in the human brain, explaining our natural attraction to certain hues. To better comprehend the power of our brand's primary colors, I looked more into their significance. Using that color understanding I created some brand values associated with the colors. It's been a very interesting process and has made me become more intention and purposeful with our use of color.
Here's some of what I learned in exploring and learning more about the emotions of certain colors.
Color plays a vital role in my design process and in fashion design in general, as it helps to communicate emotions and messages to customers. With our apparel brand, Status Apparel DC, we aim to create designs that evoke positive emotions and empower our customers. Let's explore the emotions of color and how they relate to our brand's use of color.
Blue - The Color of Trust and Dependability
Blue is a versatile color that conveys a sense of trust, loyalty, and dependability. It represents calmness, serenity, and confidence. At Status Apparel DC, we use blue as a primary color in many of our designs to communicate our commitment to quality and reliability. We believe in creating products that our customers can depend on and feel confident wearing.
Red - The Color of Passion and Energy
Red is a bold and passionate color that evokes feelings of excitement, energy, and intensity. It represents love, warmth, and power. We use red in our designs at Status Apparel DC to convey a sense of passion and enthusiasm for design/fashion. We want our customers to feel confident and empowered when wearing our products.
Black - The Color of Elegance and Sophistication
Black is a classic and sophisticated color that represents elegance, formality, and timelessness. It conveys a sense of strength, power, and authority. At Status Apparel DC, we use black in our designs to communicate our commitment to quality and style. We believe in creating products that are not only trendy but also timeless.
Green - The Color of Nature and Growth
Green is a calming and refreshing color that represents nature, growth, and balance. It conveys a sense of harmony, stability, and renewal. At Status Apparel DC, we use green in our designs to communicate our commitment to creating products that are inspired by nature and represent growth and balance in our customers' lives.
Orange - The Color of Creativity and Enthusiasm
Orange is a warm and energetic color that represents creativity, enthusiasm, and warmth. It conveys a sense of excitement, fun, and adventure. At Status Apparel DC, we use orange in our designs to communicate our commitment to innovation and creativity. We believe in creating products that are not only fashionable, but also inspire our customers to pursue their passions.
Purple - The Color of Royalty and Imagination
Purple is a rich and luxurious color that represents royalty, imagination, and creativity. It conveys a sense of mystery, elegance, and sophistication. At Status Apparel DC, we use purple in our designs to communicate our commitment to originality and uniqueness. We believe in creating products that are not only stylish but also stand out from the crowd.
Color Combos - Creating Positive Emotions with Color
At Status Apparel DC, we like to experiment with different color combinations to create unique and eye-catching designs. We believe that the right color combination can evoke positive emotions and create a strong impact. For example, we use blue and red together in our designs to create a sense of energy, passion, and excitement. We also combine black with other colors, such as gold or white, to create a sense of sophistication and elegance.
The emotions of color play an important role in fashion design and branding. At Status Apparel DC, we use colors strategically to communicate our brand values and evoke positive emotions in our customers. By understanding the emotions of color, you can make more informed decisions when it comes to designing your own fashion products. We hope that this article has given you some insights into how color can be used in fashion design and how it relates to our brand, Status Apparel DC.